Tailoring Real Estate Services to Your Unique Needs: Direct Real Estate’s Approach
Understanding the intricacies of each client’s situation and tailoring services accordingly is at the heart of Direct Real Estate’s commitment to exceptional customer experiences. With a series of thought-provoking questions, Direct Real Estate seeks to delve into the specifics of your circumstances, ensuring that the services provided are not just relevant, but truly aligned with your needs.
Navigating Recent Property Transactions:
• Have you found yourself paying a premium for a property due to the scarcity of inventory in recent years?
• Are you considering selling a property that has appreciated by at least 10%, with the intention of covering selling expenses and breaking even?
• Is your property’s value currently stable or possibly decreased since your purchase?
• Are you witnessing an influx of sellers listing their properties after only a short period of ownership, and are you uncertain about the most beneficial commission structure (6%, 3%, or 1%) for your situation?
Reimagining Failed Past Listings:
• Have you previously listed your property with a traditional real estate brokerage, only to find that it did not receive offers and subsequently expired?
• Do you feel frustrated by the lack of transparent value offered by agents who call to re-list your property without proposing any innovative approaches or discussing accurate pricing?
• Has this experience soured your perception of traditional real estate methods, leading you to hesitate before hiring another broker using conventional strategies?
Challenging Traditional Paradigms:
• Are you a long-term property owner who resists the idea of selling your property through the traditional 6% broker model?
• Have you contemplated listing your property as a For Sale By Owner (FSBO) but still desire the insights and expertise of a real estate professional?
• Do you identify as a property “flipper,” focusing on quick turnaround sales with thin profit margins, and are seeking marketing expertise to optimize your returns?
Navigating Agent Relationships and Urgent Sales:
• Do you have existing relationships with multiple real estate agents who may prioritize their interests over your needs?
• Have you encountered agents who are more motivated to advertise your property at higher prices to enhance their brand exposure?
• Are you a motivated seller seeking a tactical listing approach that reduces fees while maintaining exposure to a broad buyer audience, including buyer agents?
In crafting these questions, Direct Real Estate demonstrates a profound understanding of the diverse scenarios that sellers may encounter. This approach underscores the agency’s dedication to offering bespoke solutions that cater to clients’ individual situations. Whether you’re a seasoned property owner, a cautious seller burned by past experiences, or someone seeking innovative alternatives, Direct Real Estate’s focus on your unique needs promises a real estate journey that aligns with your goals.
Striking the Perfect Balance:
Our approach revolves around finding the ideal middle ground between a traditional full-service agency and the market’s demand for flexible fees. At Direct Real Estate, we seamlessly blend the best aspects of a full-service real estate agency with the flexibility that modern sellers yearn for. Our clients have the freedom to select a fee structure that aligns with their financial goals, ensuring that they retain more of the proceeds from their property sale.
Your Voice, Our Mission:
We’ve been attentive to the concerns and desires expressed by consumers in the real estate market. The sentiment that real estate fees are disproportionately high has resonated with us, prompting us to craft a solution that addresses this concern head-on. Our service offerings span from 1% to 6%, providing clients with the pricing flexibility they’ve long desired.
A Seat at Every Conversation:
Understanding the significance of choosing the right real estate agent, we strive to be part of every conversation you have when considering the sale of your property. Our expertise, transparency, and commitment to serving your best interests make us an indispensable partner in your real estate journey.
Transparency is Key:
At Direct Real Estate, transparency is at the core of our values. Your property is listed in the Multiple Listing Service (MLS), ensuring it gains exposure on all major search portals such as Realtor.com, Zillow.com, Trulia.com, Homes.com, Apartments.com, and more. Our listings are supported by professional photography, seamlessly integrated into each package we offer.
At Direct Real Estate, our fee structures are not just options; they represent the embodiment of your preferences and goals. With a commitment to transparency, professionalism, and value, we empower you to choose the fee structure that aligns perfectly with your vision for a successful property sale.
1% Fee Structure: Efficient and Effective
For those seeking a cost-effective approach without compromising quality, our 1% fee structure offers a streamlined solution. With this service charge, you gain access to a host of essential features, including:
• MLS listing, ensuring your property is showcased to a wide audience.
• 20 high-definition professional photographs that capture your property’s essence.
• Syndication across all major search portals, connecting you with local real estate agents and potential buyers.
• Expert contract management, relieving you of administrative burdens.
• Collaborative work with attorneys, title companies, and mortgage lenders to facilitate a smooth process.
• No buyer’s agent compensation, allowing you to retain the majority of your proceeds.
3% Fee Structure: A Balanced Approach
Opt for our 3% fee structure and enjoy a comprehensive package that combines cost savings with strategic benefits:
• MLS listing with 20 high-definition professional photographs to highlight your property’s best features.
• Syndication with major search portals and local real estate agents, ensuring widespread exposure.
• 2% buyer’s agent compensation offer paid by the seller at closing, attracting buyer interest.
• Expert contract management to navigate the intricacies of the transaction.
• Collaboration with attorneys, title companies, and mortgage lenders for seamless coordination.
4% Fee Structure: Enhancing Visibility
Our 4% fee structure offers an expanded level of service and strategic benefits:
• MLS listing with 20 high-definition professional photographs to showcase your property.
• Syndication with major search portals and local real estate agents, maximizing visibility.
• 3% buyers compensation offer paid by the seller at closing, attracting a broader range of buyers.
• Expert contract management for a stress-free transaction process.
• Collaboration with attorneys, title companies, and mortgage lenders to ensure a smooth closing.
6% Fee Structure: The Ultimate Presentation
For those who seek to make a bold impression and maximize property exposure, our 6% fee structure delivers a comprehensive package:
• MLS listing with unlimited high-definition professional photographs, capturing every detail.
• Additional aerial and twilight photos, providing a unique perspective of your property.
• Professional property video to create an immersive experience for potential buyers.
• Syndication with major search portals and local real estate agents, ensuring maximum visibility.
• 3% buyers compensation offer paid by the seller at closing, appealing to a wide range of buyers.
• Expert contract management for a hassle-free transaction process.
• Collaboration with attorneys, title companies, and mortgage lenders for a seamless closing experience.
How does working with Direct Real Estate benefit me?
What you won’t see on our website, Directresi.com, is a search option for real estate (a.k.a the search portal). We have chosen not to direct consumers away from websites that have greater visibility. We are not trying to compete with any of these large listing aggregators and search portals. We instead see their value, just like we see ours, and want to use them to their full potential since all property searches start on one of these websites. Many consumers are aware of this and have likely thought just to list their own property on one or all of these sites, but there is still a degree of skill from a broker to manage the real estate process that is necessary.
What do you do if another agent, specifically a buyer’s agent, contacts you to show our property listing?
We encourage any and all interest in our Direct Real Estate listings. That’s the idea. If we are contacted by a buyers agent, we will provide a brief disclaimer about how you, the seller, have chosen to approach the market with your listing. We would include in all notes that buyers agents are welcome to show your property, with a buyer that has been fully vetted and that any offer would have to be considerate to the fact a buyers agent is requesting a specific amount to be paid for bringing the buyer. Depending on the market situation with your listing, you can then consider to engage this buyer.
Will it take longer to sell my property if we list for 1%, and go directly to the market?
For the foreseeable future, inventory will remain limited, and we will remain in a sellers market overall. There are many reasons for this, but provided your property listing is priced well and presented clearly, you will have a large online audience. Today’s buyers are sophisticated and looking online. The direct conversion rate is much higher than other selling statistics, so speed of sale is relative to the quality of representation. Buyer’s agents are welcome to participate in our listings and show our properties. They are free to make competitive offers, however it is known that buyers agents will pass over listings with no or little commission rates. This is why we provide such flexible selling fees to find the match, which best suits your exact selling needs at that point in time.
There are arguments against real estate brokers charging less for their service. Are we really short cutting the way to do business or is there more to the commission story? Let’s find out.
One of the primary arguments about a real estate agency or broker charging less commission is that it comes from a lack of experience. First, only brokers can collect and moderate their own in house commission rates. Only brokers can establish a work place to conduct real estate business. Real estate brokers require extensive education and considerable business experience to apply, and be granted, a brokers license. The majority of real estate professionals only have their salesperson license. Often times some of the most experienced and hardworking real estate professionals are those who operate entirely independent and set up their own brokerage.
A majority of real estate agents might only see 1% or 1.5% from a deal that is sold with a 6% fee. While this doesn’t apply to every transaction, the majority of agents work on referral or acquire their business through a lead service. What most consumers don’t know is that this comes at a considerable cost and it’s partly why fees remain inflated. I’ll provide a real life example from our own experiences.
Listing agent receives a referral from another network agent or lead service. The property listing price is $1.5M. A 6% commission equals $90,000. A buyers agent brought the buyer, so the commission is split in half. The listing agent now has $45,000 remaining. The listing agent has to pay a referral fee that can range from 25% to as much as 40% in some cases, paid off the top, to the referring broker, agency, or lead service. This could be $11,250 to $18,000 based on this example. If we use a 30% referral fee, the listing agent might only see $31,500 in remaining commission at this point. The listing agent also has an agreement with their broker, so we’ll use a relatively common 70/30 split. The broker takes 30% from the $31,500. That means the listing agent would see around $22k. Now factor additional transaction, membership, or resource fees, which are becoming common within large brokerages the net payout to the listing agent might be closer to $20k. These are very real numbers that sellers should be aware of when they agree to pay a listing agent a fee and what their 6% is actually going towards. While our example uses some approximates and averages, it’s a very honest view for how most agents do their business. A commission amount that starts at $90k, might only earn the actual person you hired, around $20k, or around 1.3% of the deal, again using this example, which is a relatively common example.